INTRO
Tennessee Economics · Standard E.23

Keeping
Markets
Fair

Laws & regulations adopted in the U.S. to promote competition — and why they matter to you right now.

1890
Year America's first antitrust law was passed
6+
Major federal laws protecting market competition
$100M
Max corporate fine under the Sherman Act
Section 1

Why Does Competition Matter?

In a free market, competition pushes businesses to innovate, cut prices, and improve quality. Tap each card to find out what consumers gain — and lose — when competition disappears.

🏪
Lower Prices
👆 Tap to reveal
💵
Lower Prices
Competing firms must cut prices to attract customers. Without rivals, a company can charge whatever it wants — and you have no alternative. That's why antitrust law exists.
💡
More Innovation
👆 Tap to reveal
🚀
More Innovation
Companies must constantly improve to stay ahead. A monopoly has no reason to invest in better products — it already has all the customers. Competition drives invention.
🛍️
More Choices
👆 Tap to reveal
🎯
More Choices
Competition gives consumers options. You can choose the product that best fits your needs. Monopolies offer take-it-or-leave-it — and leaving it isn't an option.
⚠️ KEY QUESTION: What happens without competition laws? → Monopolies, price gouging, and unfair business practices.
Section 2

The Problem: Monopolies

Standard Oil octopus political cartoon 1904
🐙Standard Oil Cartoon, 1904
1904 political cartoon: Standard Oil as an octopus grabbing the U.S. Capitol & White House (Library of Congress, Public Domain)
John D. Rockefeller portrait
🎩
John D. Rockefeller
Standard Oil founder
Senator John Sherman
⚖️
Sen. John Sherman
Authored 1890 Act

In the late 1800s, massive corporations called "trusts" controlled entire industries. With no competition, they charged whatever they wanted and crushed anyone who tried to compete.

🚫
One firm controls everythingNo rivals = no pressure to serve customers well.
📈
Prices rise uncheckedConsumers must pay whatever the monopoly demands.
🐌
Innovation stallsWhy improve your product if no one can compete with you?
🏚️
Small businesses get crushedMonopolists slash prices temporarily to drive rivals out, then raise them.

💡 Standard Oil: The Original Monopoly

Rockefeller controlled ~90% of U.S. oil refining by 1880 using secret railroad deals. In 1911, the Supreme Court broke Standard Oil into 34 companies — predecessors of Exxon, Chevron, and BP. This became the landmark model for all future antitrust enforcement.

Section 3 — Click any card to flip it!

The Major Competition Laws

👆 Click the card to see key facts on the back
1 / 6
Section 4

Antitrust History — Click Any Event

Click to expand each event and see what happened, why it mattered, and how it connects to today.

Section 5

Antitrust in the 21st Century

The same laws that broke up Standard Oil in 1911 are now targeting the world's most powerful tech companies.

Google headquarters
G
GOOGLE
RULED MONOPOLIST — 2024
Search & Advertising Monopoly

The DOJ sued in 2020, arguing Google paid Apple and others billions per year to be the default search engine — locking out competitors. In 2024, a federal judge ruled Google IS a monopolist. Remedies are still being decided.

Apple store
🍎
APPLE
ONGOING — 2024
App Store Control

Apple forces all iPhone developers to use its App Store, taking a 15–30% cut of every purchase. The DOJ filed suit in 2024 arguing this stifles competition. Apple says its rules protect user security.

Facebook Meta headquarters
f
META
FTC LOST — NOV. 2025
Instagram & WhatsApp Acquisitions

FTC argued Meta bought Instagram (2012) & WhatsApp (2014) to kill competition. After a 6-week trial, Judge Boasberg ruled Meta is NOT a monopoly — TikTok & YouTube are real rivals. FTC is appealing (Jan. 2026).

💬

Meta won because TikTok & YouTube count as competitors. Do you agree? What should define a "monopoly" in the social media age?

Section 6 — Activity

Law Matching Game

Click a law on the left, then click its matching description on the right. See how many you get right!

📜 The Laws
📋 What It Does
Select a law to get started!

🎉 Perfect Match!

You've matched all 6 laws correctly. Ready for the quiz!

Section 7 — Exit Ticket

Test Your Knowledge!

Question 1 of 5
🏆
5
out of 5 correct

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